What does the Summertime favorite Pixy Stix candy have in common with Sweet Tarts?
Pixy Stix used to be made by Sunline which started in 1952 in St. Louis, Missouri. Originally it was a drink mix in the late 1930s, sold as Frutola, but J. Fish Smith found that kids were eating the sweet & sour powder right from the package. He shifted the name to Fruzola and added a spoon. Later it was repackaged with a dipping candy stick as Lik-M-Aid and also sold in little straws called Pixy Stix. It wasn’t until parents complained about the grainy, sticky powder that Sunline came up with a compressed tablet form, the SweeTart in 1963